Atom is an educational non-profit organization based in Melbourne, Australia. The rebranding for Atom aims to forward a message of engagement and fun, targeting both young adults and teachers. The rebranding design for ATOM (Australian Teachers of Media) aligns with the organization's educational goals by creating an inviting and dynamic visual identity that appeals to both young adults and teachers. The use of bright colors and fluid shapes encourages a sense of engagement and creativity, which reflects ATOM's commitment to making learning enjoyable and interactive. This design approach helps ATOM maintain its role as a forward-thinking educational nonprofit, supporting the media literacy of Australia's youth while fostering engagement among educators.
Client: Atom Awards
Target audience: Students and educators
Year: 2021
Location: Melbourne, Australia
